Agriculture / Robotics
Cropr Weedr
Industrial design and engineering input for an autonomous laser-weeding platform for specialty crops.
Owner, Scope Design & Strategy, Amersfoort, NL
Form follows purpose. What's yours?
I'm Erik Veurman. For thirteen years I've worked alongside founders, R&D teams and makers, turning early ideas into products people actually want to use. Now I'm continuing that work as owner of Scope Design & Strategy.
Erik, speaking at Scope's anniversary
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About
Co-creating, not just designing.
I work across the physical product spectrum: coffee machines, RFID systems, agricultural equipment, healthcare devices, consumer interfaces. But the part I enjoy most is the same every time, sitting down with a team and figuring it out together.
My role is to sit between an ambition and a working product, translating what a client needs into something that can be designed, engineered, certified and built, without losing what made the idea exciting in the first place.
After thirteen years working in product design, I took over ownership of Scope in 2026, continuing a studio that's been turning hardware ambitions into products since 1997. The course has changed hands, but the way we work, close, curious and hands-on, hasn't.
What we do
A few things we're good at.
Scope is a full-service product design engineering and strategy studio, and these are the disciplines clients come to us for most.
Industrial & product design
Form, ergonomics and experience for physical products, from first sketches through to design-for-manufacture.
Product engineering
Mechanical and electromechanical engineering that turns a concept into something producible, testable and certifiable.
Innovation & strategy
Helping R&D teams, founders and funded hardware innovators decide what to build next, and how to industrialize it.
Prototyping & validation
Working models and pilot builds that de-risk decisions early, so the design intent survives the journey to production.
Cross-industry experience
From coffee machines and RFID to agricultural tech, healthcare products, industrial equipment and consumer interfaces.
Working alongside your team
We embed in your process rather than disappearing into ours, so the people who'll live with the product help shape it.
How we work
From a rough idea to something real.
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Define
Analysis & project brief
We start by getting underneath the request: the market, the user, the constraints that actually matter, together with your team.
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Design
Concept design
Exploring directions in form and function, so we land on a concept that's worth taking further.
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Refine
Detail design & pre-engineering
The concept is worked through in detail, with early engineering checks to make sure it holds up.
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Engineer
Detail engineering
Full engineering, materials and tolerances that hold up under manufacturing, certification and cost targets.
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Deliver
Industrialisation & production support
Support through to production, so what ships is what we designed together.
The Scope team, celebrating together
The studio
Scope Design & Strategy, Amersfoort.
Scope has been designing and engineering products for clients across industries since 1997, using design, technology and ergonomics as tools to make brands and products distinctive.
I joined the studio as a senior designer and spent years working alongside the team before taking over ownership from Pim, who remains part of Scope today. I'm a University of Twente alumnus, and somewhere along the way picked up a Red Dot Design Award for one of the products I worked on.
For the team, our portfolio and current projects, head over to scopedesign.nl.
Est. 1997
University of Twente
Red Dot Design Award
Amersfoort, NL
Selected work
A few projects, by way of example.
A sample of projects from the studio. For the full portfolio and current case studies, visit scopedesign.nl.
Red Dot
Automotive / Outdoor
Hapro rooftop tent
Design for VDL Hapro's Vista rooftop tent, winner of a Red Dot Design Award.
Red Dot
Agriculture / Robotics
AgXeed autonomous tractor
Product design and engineering work supporting AgXeed's autonomous farming robots.
Red Dot
Healthcare / Mobility
Rollbuddy
Indoor rollator designed with LIAM, taking the stigma out of mobility support. Winner of a Red Dot Design Award.
Red Dot
Rescue Equipment
Holmatro Mini Cutter
Compact, cordless rescue cutter for the Pentheon range, winner of a Red Dot Design Award.
iF Award 2024
Consumer / Coffee
De Jong DUKE Rosa
Bean-to-cup coffee machine for the workplace, in a sleek black aluminium design.
Get in touch
Let's make something together.
Whether you're an R&D team, a startup founder, or a funded hardware innovator looking for an industrialization partner, I'd love to hear what you're working on.
Email
erik@scopedesign.nl
Studio
scopedesign.nl
LinkedIn
in/erikveurman
Instagram
@scopedesignstudio